Measurement of value of each touch-point from many devices describing customer journey that leads to a conversion.
Person level impressions, clicks and video views contribute more on MTA model.
Determines which touch point is more in helping the conversions than the others.
Custom attribution models which uses the both Rules based: position based(u-based), time decay, w-shaped Algorithmic based: Markov chains.
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media.