Multi Touch Attribution Solution

Heliosz Multi Touch Attribution Solution includes the following:

• Measurement of value of each touch-point from many devices describing customer journey that leads to a conversion.
• Person level impressions, clicks and video views contribute more on MTA model.
• Determines which touch point is more in helping the conversions than the others.
• Custom attribution models which uses the both Rules based: position based(u-based), time decay, w-shaped Algorithmic based: Markov chains.